This is where I share ideas and try to influence the narrative of the industry. It’s also my way of staying connected — putting myself in front of the camera to understand how it feels, how brands communicate, and how audiences react.
Lab
Lab is where I experiment and learn — testing AI, creating content, developing Taggle, and producing projects like Diud: Where’s My Tune. It’s a mix of curiosity, tech, and storytelling — a space to try things, break them, and build something better.
Online Music Series
A long-running project, now over five years and sixty artists in, where I explore music, light, and image. It’s my testing ground — I’ve tried everything from 16mm film to AI tools, virtual production, new lenses, and lighting setups. What ties it all together is a raw, personal aesthetic that’s nearly impossible to replicate.
Taggle Tool
Taggle is the tool I always needed to boost creativity. When I want to explain a visual idea to a client, it’s seconds away — not hours of scrolling through Vimeo. It’s become my creative toolbox, and now I’m sharing it with everyone else.