McDonald’s Advent

The brief was to adress the young. I did that with very rich and dynamic visuals.


A campaign that introduces some very nice characters.


Two TVCs with a very bold art direction and lighting.

Litoralul Romanesc

A painting-inspired composition that works well with the main idea.

Memoria Gustului I

The first part of an emotional and cinematic TVC campaign for Penny Romania.

Verdoo App

A dystopic vision of the world, Gen Z characters and a bright future.

OPPO Performance

An interview that gives you the feeling of what it’s like to be in the shoes of international tennis star, Horia Tecau.

Unlock Your Own Rhythm

Beck’s international campaign, designed as a continuous walk through stories in which music is the firestarter.

Memoria Gustului II

The second part of the campaign, consisting of a 45s TVC shot in the Carpathian Mountains.


Bringing a bit of a gen z fashion attitude to a delicious snack.


Defining the Romanian equivalent for “Hygge”.

#UnlockYourself Series

Three interviews shot dynamically and emotionally for Beck’s.

Are you sure?

Exploring doubt through a dolly-zoom effect. Series of 3 TVCs for

What is Hygge?

Comic short film for about what Hygge might feel like in Romania. 

Femei pe Mătăsari

The 2016 promo film for the Bucharest-based festival.

Eroi cu Mască

A film promoting the Romanian Fencing Association, staring Olympic Gold Winner – Ana-Maria Popescu and European Champion – Tiberiu Dolniceanu

It Takes Two to Fence

My first feature film, selected in different festivals around the world.

Femei pe Mătăsari 2017

 A very personal promotion for the festival, exploring feminity and leisure through image and poetry.