Two decades in film and advertising. Runner to founder to freelance director.
I live where creativity meets management: shaping tone, steering teams, and keeping vision and execution in sync. Stories matter, but how you tell them matters just as more; the right aesthetic can lift a simple idea into something sticky.
Lately I’m pushing into AI-driven storytelling, a direction already coloring both my commercial and personal work.
My personal projects are where I disconnect from briefs and expectations. They’re experiments in storytelling — short films, visual essays, and explorations at the intersection of AI, poetry, and film. It’s where I test ideas, follow curiosities, and let things get a bit strange, in the best possible way.
Lab is where I experiment and learn — testing AI, creating content, developing Taggle, and producing projects like Diud: Where’s My Tune. It’s a mix of curiosity, tech, and storytelling — a space to try things, break them, and build something better.
